Jewellers Association Of Australia Limited

The Jewellers Association of Australia Limited (JAA) is the leading trade association representing professionals and businesses within the Australian jewellery and gemstone industry. Established in 1931, it serves as a unifying body for a diverse membership that includes retailers, manufacturers, wholesalers, suppliers, importers, exporters, watchmakers, and valuers. The JAA plays a vital role in supporting the growth, sustainability, and reputation of the jewellery sector across Australia.

Mission and Vision

The JAA’s mission is to advance the Australian jewellery industry through representation, unity, and fostering consumer confidence. Its vision is to remain the united voice of the Australian jewellery industry, promoting collaboration and leadership within the sector.

Main Objectives

• Advocacy and Representation: Acting on behalf of members to influence policies and regulations at local, state, and national levels, ensuring fair trading practices and consumer protection.
• Industry Standards and Ethics: Promoting high standards of practice by enforcing a Code of Conduct that members must adhere to, which enhances trust and integrity in the industry.
• Education and Professional Development: Providing resources, training, and information to support members’ knowledge and skills.
• Networking and Collaboration: Creating opportunities for members to connect, share expertise, and strengthen the industry community.
• Promotion of Excellence: Recognising outstanding design, craftsmanship, and innovation through awards and industry events.

Benefiting Groups

• Jewellery retailers and store owners
• Manufacturers and wholesalers
• Suppliers and importers/exporters
• Watchmakers and valuers
• Consumers seeking trusted jewellery professionals

Services and Activities

• Providing a Code of Conduct to ensure ethical business practices
• Offering industry news, educational materials, and professional development resources
• Organising the prestigious Australasian Jewellery Awards to celebrate design and craftsmanship
• Advocating for members’ interests with government and regulatory bodies
• Facilitating networking events, trade fairs, and industry updates
• Supporting jewellery valuation standards and consumer protection initiatives