OPEN GIVING

OPEN GIVING is an innovative platform that transforms everyday consumer actions into meaningful support for Not-for-Profit organisations. It enables individuals to contribute to causes they care about simply by engaging with participating businesses and media partners, turning routine purchases and interactions into valuable donations. This approach creates a seamless connection between communities, businesses, and charities, fostering a culture of giving that is integrated into daily life.

Mission and Vision

The mission of OPEN GIVING is to empower communities by making philanthropy accessible and effortless, leveraging technology to convert everyday activities into ongoing support for social causes. Its vision is to build a world where giving is embedded naturally in consumer behaviour, creating sustainable funding streams for thousands of Not-for-Profits and enhancing community wellbeing through collective action.

Main Objectives

• Enable everyday fundraising: Turn routine purchases and engagements into donations without intrusive marketing or spamming.
• Support Not-for-Profits: Provide a new, reliable source of funds for over 10,000 charitable organisations.
• Enhance community engagement: Use social tools and gamification to grow supporter networks and deepen connections.
• Facilitate partnerships: Connect businesses, media, and consumers in cause-related marketing with measurable impact.
• Innovate fundraising: Integrate with various applications and business processes to expand giving opportunities.

Benefiting Groups

• Socially conscious consumers who want to support causes effortlessly.
• Not-for-Profit organisations seeking sustainable fundraising channels.
• Businesses and merchants aiming to engage customers and contribute to community causes.
• Media partners looking to enhance campaign engagement and social impact.

Types of Services and Activities

• Merchant participation: Businesses contribute a percentage of sales to chosen charities through a simple app-based system.
• Consumer engagement: Users earn donations for their preferred causes by shopping or interacting with partner businesses.
• Social integration: Supporters share their contributions on social networks, amplifying awareness and encouraging others to join.
• Push notifications and alerts: Organisations communicate directly with supporters to foster ongoing involvement.
• Real-time analytics: Partners access data to measure impact and optimise fundraising campaigns.