MG Museum of the Marque (AUS) LTD

MG Museum of the Marque (AUS) Ltd, located in Belmont, Australia, is a distinctive non-profit organisation dedicated to the preservation, celebration, and education surrounding the iconic British MG marque. Established by passionate enthusiasts, the museum houses one of the world’s most comprehensive collections of MG vehicles, spanning models manufactured between 1914 and 2000. It operates as a semi-voluntary institution, driven by the commitment of its members and the broader MG community.

Mission and Vision

The museum’s mission is to educate and inspire MG enthusiasts, car club members, tourists, and the general public about the rich heritage and engineering legacy of MG vehicles. Its vision is to become a globally recognised centre for MG history, fostering appreciation for these classic cars while supporting charitable causes within the local community.

Main Objectives

• Preserve and display a significant collection of MG vehicles, showcasing the evolution of the marque over nearly a century.
• Educate visitors about the cultural and technical significance of MG cars in automotive history.
• Support local charities by donating a portion of admission fees to community causes.
• Promote camaraderie and knowledge-sharing among MG enthusiasts and club members.

Benefiting Groups

• MG enthusiasts and car club members, who gain access to rare vehicles and a hub for social interaction.
• Tourists and the general public, who can explore automotive history through guided tours and interactive displays.
• Local charities, which receive financial support through the museum’s fundraising initiatives.

Types of Services and Activities

• Exhibitions featuring meticulously restored MG cars, including rare and historically significant models.
• Educational programs and guided tours that highlight the engineering and design milestones of the MG marque.
• Club events and social gatherings, fostering a sense of community among MG owners and fans.
• Charity fundraising, with a commitment to donating half of all admission fees to support local organisations.

Through its unique focus on a single marque, MG Museum of the Marque (AUS) Ltd not only preserves automotive heritage but also enriches the social fabric of Belmont and the wider Geelong region, making it a must-visit destination for car lovers and a valued contributor to the local community.